Are you looking for a copywriter?
What an incredible coincidence: you just found one, and what’s more, he’s a freelancer.

Luca Bartoli, online copywriter.

I know, “incredible coincidence” is a bit of a stretch… but, as you probably already know, we copywriters like to play with words. Let’s say they are like the tools of our trade. If you have a few minutes, keep reading and I’ll tell you more about my work and my idea of copywriting.

If on the other hand you’re in a hurry to get in touch with a copywriter for your website’s text content, landing page, ad campaign, below the line material – such as a catalogue or a sales letter – or anything else that prompted you to find me, just email me now at

If first you want to know more about what I can do for you, go ahead and take a look at my copywriting portfolio.

By the way, forgive my manners: I haven’t introduced myself. Let me do it now: nice to meet you, I’m Luca Bartoli, copywriter since 2005 with experience in international agencies, currently a freelance copywriter (something that, as you will learn on this page, offers considerable advantages).

freelance copywriter

What is copywriting for and what exactly does a copywriter do?

Since you haven’t written to me yet and you’re reading on, I’ll assume you’re not in too much of a hurry. Still, I have too much respect for you as a reader to beat about the bush and give you a copy-and-paste definition of copywriting from Wikipedia.
I’ll get straight to the point and give you my personal definition. I think this may help you get an idea of the kind of person I am:

“A copywriter is a salesman. His only weapons of persuasion are words, sometimes put down in black and white, like the ones you’re reading now.”

I feel this definition nicely encapsulates my view of copywriting: “write to sell” or “sell using just words”. And when you’re not selling a product or a service, it’s about “selling an idea” or “prompting the reader to take a given action” – make a purchase, ask for information, request a quote, register to a newsletter, provide data or support a cause. Incidentally, this is also the main difference between a copywriter and other professional writers, like journalists and novelists.

What kind of copywriter do you need?

This is something you should determine. I can tell you what kind of copywriter I can be for you. It’s up to you to decide if this is what you need or are looking for:

How much does a copywriting service cost?

In order to answer this question, I encourage you to read The Benefits of Working with a Freelance Copywriter below. If, however, you want an immediate, precise answer like a number next to the word “euros” email me at broadly explaining what you need.

My copywriting portfolio.

At this point you might be thinking, “Ok, right, ‘write to sell’, you might actually be what I’m looking for, but before getting in touch I want to take a look at what you can do…”
Here is my copywriting portfolio, or a list of my campaigns as an advertising copywriter:

Print and billboards.

Advertising campaigns on dailies and magazines; standard and custom billboards.

pubblicità bata copywriter scarpepubblicità audi q3 suv and the city pubblicità la7 pubblicità seat arona pubblicità mtv copywriter pubblicità audi sport
pubblicità macelleria osso pubblicità audi sq7pubblicità audi guida autonoma pubblicità emmi drink copywriter
pubblicità audi futuro pubblicità audi a4 allroadpubblicità audi connectpubblicità audi alpine adrenalinepubblicità yes we canpubblicità inglese maccheronicocopertine rolling stonepubblicità audi quattropubblicità digitale terrestrePSP_Nuova_275x201.indd
pubblicità audi etronpubblicità audi city labpubblicità fnac pubblicità audi q7 pubblicità wall street copywriter dindo capello audipubblicità seat ibiza pubblicità gatorade copywriterpubblicità freddypubblicità provocatoriepubblicità damiani gioielli copywritingpubblicità sistemi di navigazione audipubblicità royal ballet copywriterpubblicità smart copywriterpubblicità occhiali copywriterpubblicità valore audipubblicità viaggipubblicità audi r8patata anni 80 pubblicità depilazione intimapubblicità immobiliare copywriterpubblicità audi golf

TV and web commercials.

TV commercials and videos for the web – viral and more.

pubblicità audi italia

pubblicità lamborghini

pubblicità legambiente

pubblicità rolling stone

pubblicità assicurazione copywriter

pubblicità sky

pubblicità sky vivo spot tv

pubblicità freddy spot

pubblicità zaini invicta

pubblicità seven the double

pubblicità invicta

freddy the slounge way

pubblicità zaini scuola seven

pubblicità projection mapping

pubblicità aspirina

pubblicità lasoactive

pubblicità audi q7 spot

pubblicità audi a3 spot tv




Online and social media campaigns.

SEAT Ibiza @ Tinder

pubblicità su tinder

Tempo box – The emotions box

la scatola delle emozioni pubblicità digital

Audi @ Social network

audi social network

Ronald McDonald Fondation

pubblicità ronald mcdonald

McDonald’s – The taste primaries

pubblicità mcflurry

Audi – Audi A3 digital

banner speciale pubblicità online

McDonald’s – The Italian show

pubblicità mcitaly


Guerrilla marketing, ambient media, events, integrated marketing and anything that qualifies as “unconventional communication”, i.e. doesn’t fall within any other category.

Bennet – Black Friday Operation

pubblicità black friday

Volkswagen – Special billboard

copywriter pubblicità Volkswagen

MTV Day cazzo!

mtv day cazzo

SEAT Arona @ Milan

seat arona ambient media

Emmi Drink Different – Ambient media

ambient media drink

M&M’s Elections

elezioni m m s pubblicità copywriter

HOT Club SKY – guerrilla @ MISEX

guerrilla marketing mi sex


Radio advertisements.


radio pubblicità la7

pubblicità audi tt

radio pubblicità audi life

radio pubblicità audi a3

pubblicità bennet

pubblicità veneta cucinepubblicità radio aspirina


pubblictà radio assicurazione

Of course, these are not the only things I’ve done or can do as a copywriter. They are just the most representative examples of my services as an advertising copywriter. For anything else you might want to ask me, here is my email:

What are the benefits of working with a freelance copywriter?

Since there is no agency acting as an intermediary, the advantages of working with a freelance copywriter broadly include:

Copywriter studio in Milan, Italy.

As mentioned in the first point of The Benefits of Working with a Freelance Copywriter, now that you know what I do, I would like to show you where I do it – usually from Monday through Friday, from 9 am to 7 pm.

best studio for a copywriterbest copywriter studiobest copywriter office

Your new copywriter.

Now that you know what I do and where I do it, I think it’s only fair for me to show you who I am, in fact who your new trusted copywriter is. Here is a picture of me, dressed casually but not too casually, my hair well-combed but not gel-slicked, with a moderately smiling face, standing in front of a reasonably hipster place.

italian freelance copywriter luca bartoli

Would you like to learn more or request a quote for a specific project?

I think it’s been popping up here and there throughout these pages, but here is my email again:

In the email you’re about to write, please include as much information as you think might be helpful. If you’ve read this far, you have just proven that when a subject is of at least some interest, people will read. I know, I’m a copywriter and you’re looking for one to do the writing in your place.
To quote a phrase you’ll often hear me say, here’s what we’re going to do:

“You take care of the content, I’ll worry about the form”.